You don’t have to be famous to be relatable.

By
Aug 4, 2025
/
min read
Category

We’ve all heard the big names: Zuckerberg, Musk, Bezos.

‍

Most founders aren’t building unicorns overnight.
They’re grinding through it.

‍

▶️ failed launches

▶️ awkward investor meetings

▶️ the “what now?” moments at 2 AM.

‍

That’s why I wanted my book to be different.

‍

Share the failure stories that many people don’t want to hear, while at the same time, most relate to.

‍

Why?

‍

They are real, honest, and human, and I’m glad to see founders resonate and feel understood by them. Because within their own industry, version, and personal color, it´s their story too.

‍

If you’re in the trenches, trying to figure it out.You’re not alone.

‍

Your story matters, even if it hasn’t made the headlines (yet).

‍

Newsletter

Sign up for Ricardo's newsletter and receive updates and tips today.