“You’ll never read a book so raw about challenge, sacrifice, failure, and triumph. Ricardo is masterful in turning obstacles into opportunities and helping entrepreneurs avoid the same pitfalls he learned along his career.”
“You’ll never read a book so raw about challenge, sacrifice, failure, and triumph. Ricardo is masterful in turning obstacles into opportunities and helping entrepreneurs avoid the same pitfalls he learned along his career.”
“Paradox, perplexity, ambiguity, those are some of the words that don’t fit the stories around startups but which are part of it. Ricardo crashes into reality and shows vulnerability and how difficult it is to cope with failure but above all what you can learn with it!”
“Paradox, perplexity, ambiguity, those are some of the words that don’t fit the stories around startups but which are part of it. Ricardo crashes into reality and shows vulnerability and how difficult it is to cope with failure but above all what you can learn with it!”
"What a powerful story. Ricardo Jiménez shares the unvarnished truth. Entrepreneurs rarely share their emotional journeys with failure. Vulnerability is hard. Expect page-turning plot twists that will teach you more than every self-help business book combined on the real challenges and rewards of entrepreneurship."
"What a powerful story. Ricardo Jiménez shares the unvarnished truth. Entrepreneurs rarely share their emotional journeys with failure. Vulnerability is hard. Expect page-turning plot twists that will teach you more than every self-help business book combined on the real challenges and rewards of entrepreneurship."
"It's SO refreshing to cut the BS and be honest about failure. Everyone speaks about "speaking about failure" but barely anyone has the guts to do it, especially not so publicly."
"It's SO refreshing to cut the BS and be honest about failure. Everyone speaks about "speaking about failure" but barely anyone has the guts to do it, especially not so publicly."
"Ricardo speaks about the unspoken, the silent pioneers—those who are bold enough to build companies yet sometimes are left behind. This book felt like a warm embrace."
"Ricardo speaks about the unspoken, the silent pioneers—those who are bold enough to build companies yet sometimes are left behind. This book felt like a warm embrace."
“Building a venture is like climbing a first ascent up a mountain. It is a constant uphill struggle, with avalanches. It demands sacrifice. In Crash Course, Ricardo Jimenez, tells his story and shares the lessons he learnt the hard way.“
“Building a venture is like climbing a first ascent up a mountain. It is a constant uphill struggle, with avalanches. It demands sacrifice. In Crash Course, Ricardo Jimenez, tells his story and shares the lessons he learnt the hard way.“
"Ricardo reminds us of what is important which is to take of our physical and mental health. operating from that place will make you an even better entrepreneur your book is so needed."
"Ricardo reminds us of what is important which is to take of our physical and mental health. operating from that place will make you an even better entrepreneur your book is so needed."
"Dive into the world of entrepreneurship with Crash Course. Packed with practical wisdom and raw stories, this business memoir is your shortcut to understanding the emotional angle and non-linear path success often takes.”
"Dive into the world of entrepreneurship with Crash Course. Packed with practical wisdom and raw stories, this business memoir is your shortcut to understanding the emotional angle and non-linear path success often takes.”
“Ricardo’s wisdom and heart first approach as our investor has been a super power during the best and worst of times for us at Snowball. It helped us earn $8million with only $2million raised and turned the bear market as one of the best opportunities for us whilst others were failing.”
“Ricardo’s wisdom and heart first approach as our investor has been a super power during the best and worst of times for us at Snowball. It helped us earn $8million with only $2million raised and turned the bear market as one of the best opportunities for us whilst others were failing.”
"The startup world will learn a lot by reading Ricardo’s book. I can’t wait to share with all the entrepreneurs and investors to build compassion."
"The startup world will learn a lot by reading Ricardo’s book. I can’t wait to share with all the entrepreneurs and investors to build compassion."
"This book seamlessly merges spiritual wisdom and business savvy, providing a lesson packed roadmap to prosperity with purpose."
"This book seamlessly merges spiritual wisdom and business savvy, providing a lesson packed roadmap to prosperity with purpose."
"Ricardo presents a candid insight into personal development, guiding readers to burst the bubble of idealism and evolve into more aware leaders. This shift fosters a life of equilibrium, transcending the cult of busy to rekindle a life of deep purpose. As a friend, I can attest to the authenticity of his words."
"Ricardo presents a candid insight into personal development, guiding readers to burst the bubble of idealism and evolve into more aware leaders. This shift fosters a life of equilibrium, transcending the cult of busy to rekindle a life of deep purpose. As a friend, I can attest to the authenticity of his words."
"Ricardo’s story is as raw and authentic as they are valuable. It recounts the ups and downs of a founder’s journey and gives great lessons and hope for anyone dreaming of becoming an entrepreneur."
"Ricardo’s story is as raw and authentic as they are valuable. It recounts the ups and downs of a founder’s journey and gives great lessons and hope for anyone dreaming of becoming an entrepreneur."
"This book distills Ricardo's profound philosophy, offering readers a rare chance to gain insights from one of the most astute investors and strategists of our era. Essential reading for anyone eager to navigate the market's complexities with integrity and foresight."
"This book distills Ricardo's profound philosophy, offering readers a rare chance to gain insights from one of the most astute investors and strategists of our era. Essential reading for anyone eager to navigate the market's complexities with integrity and foresight."
"Ricardo's book turns entrepreneurial failure into a masterclass on resilience. It reminds me of Abraham Wald's WWII strategy to start reinforcing the parts of the returning planes that were not shot through. A must-read for any entrepreneur looking to learn from the past to safeguard their future."
"Ricardo's book turns entrepreneurial failure into a masterclass on resilience. It reminds me of Abraham Wald's WWII strategy to start reinforcing the parts of the returning planes that were not shot through. A must-read for any entrepreneur looking to learn from the past to safeguard their future."
"We glean more from our mistakes than our victories. Crash Course masterfully recaps them all, offering a personal and emotional perspective that resonates deeply. A must-read for those seeking wisdom and motivation on their life’s journey.”
"We glean more from our mistakes than our victories. Crash Course masterfully recaps them all, offering a personal and emotional perspective that resonates deeply. A must-read for those seeking wisdom and motivation on their life’s journey.”
About Crash Course
A Founder's Journey to Saving Your Startup and Sanity
Nine times out of ten, the passionate, well-educated, semi-cocky entrepreneur with dreams of taking the market by storm... fails.
Whether it’s a quick crash and burn within the first year or a longer struggle over several years, the result is usually the same: an exhausted, confused, financially broke, and emotionally broken startup failure.
We love to hear stories of lean-and-mean startups that bootstrap their way to a hard-fought victory. But what about the other 90 percent? What about the startup founders who were chewed up and spit out by potential investors, dirty-dealing partners, and fickle customers? What about the ones who dared to give their dream wings, only to watch it crash on the runway? Don’t we have as much or more to learn from them as we do the lucky few who actually make it?
In Crash Course, entrepreneur Ricardo Jiménez crawls out from under the wreckage of his failed startup and forces himself to explore how his best-laid plans went so terribly wrong. With surgical precision, Jiménez explores every decision, meeting, step, and misstep that turned his once-promising international toy company into an expensive lesson in how not to succeed in the highly competitive global marketplace.
Putting pride aside, Jiménez puts his whole story on display -the good, the bad, and the terrible- with the hope that the next generation of startup founders can learn from his mistakes and take a pain-free shortcut to the important lessons he had to learn the hard way.