YOUR COMPANY DID NOT GROW, BUT YOU DID.
Every founder dreams of big exits.
But sometimes, despite giving it your all, the company doesn’t grow as planned.
→ late nights
→ countless pitches
→ constant sacrifices
And yet, no significant results.
And while the company didn’t change, YOU DID.
As a (first-time) founder.
Your journey matters.
Regardless of the outcome.
Building something from nothing is difficult.
But being a first-generation entrepreneur adds another layer of challenge.
There’s no roadmap.
No family guidance.
No path to follow.
No mentor.
No nothing.
You don’t even know what you don’t know.
Alone.
I realized that beating myself up for things I could have done differently was a waste. I did my best with the knowledge, abilities, and resources I had then.
That’s what matters.
The effort is always worthwhile if you recognize the courage it took to start and the growth it created.
If you’re a first-time entrepreneur—or know someone starting their journey—remember this: the process, if intentional, has value, even when the outcome doesn’t match your dreams.
Newsletter
Sign up for Ricardo's newsletter and receive updates and tips today.