What isn’t seen, isn’t sold.

My barber gave me one of the best business lessons I’ve heard in a long time.

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Barber: “How’s your book doing?”

Me: “The reviews have been amazing… but the sales aren’t what I hoped.”

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I told him I’d been in Nashville last week with the Brand Builders Group (a personal branding community) seeing people practice their keynotes on stage. 

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It made me realize how much visibility matters.

He listened, paused, and said in Spanish:

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𝐋𝐨 𝐪𝐮𝐞 𝐧𝐨 𝐬𝐞 𝐯𝐞, 𝐧𝐨 𝐬𝐞 𝐯𝐞𝐧𝐝𝐞. (𝐖𝐡𝐚𝐭 𝐢𝐬𝐧’𝐭 𝐬𝐞𝐞𝐧… 𝐢𝐬𝐧’𝐭 𝐬𝐨𝐥𝐝.)

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Then he gave me an example from his neighborhood.

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Every morning, a fruit seller walks around with a huge basket of fruits for everyone to see. By lunchtime, most of the fruit is gone.

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Just someone showing up, consistently, in front of the people who need what he sells.

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Everyone wants to sell online, but people still buy what meets their real needs.

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“When Hurricane María hit Puerto Rico, the roads were closed, people had no cash… and our barbershop was still full.”

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𝐏𝐞𝐨𝐩𝐥𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐟𝐢𝐧𝐝 𝐚 𝐰𝐚𝐲 𝐭𝐨 𝐠𝐞𝐭 𝐰𝐡𝐚𝐭 𝐦𝐚𝐭𝐭𝐞𝐫𝐬 𝐭𝐨 𝐭𝐡𝐞𝐦, and this was a good reminder that:

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▶️You can have a good product.
▶️You can get amazing feedback.
▶️You can pour your heart into your work.

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But if people don’t see it, it doesn’t exist for them and they can’t buy it.

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