The motivation behind my first company - Plushkies

What if a toy could prevent wars?

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My first company - Plushkies, wasn't just an idea. 

It was my passion project to change the world.

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For me, a plush toy became my personal mission for better education and world peace. Here's why I created Plushkies - plush toys in the shape of countries that had names and stories.

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1. Awake curiosity. 

I wanted to introduce kids to different places. 

Make geography fun and relatable.

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2. Raise global children.

I believed that understanding different cultures could prevent conflicts.

We featured elements of a country’s identity in every toy. 

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3. Spark language learning.

Have kids collect stickers in a Plushki passport.

Each sticker had an expression from the country

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4. Nurture friendships.

Years ago I had an Italian friend.

And I always associated Italy with him.

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The goal was to make international friends.

First through toys, then in real life.

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5. Bring positivity

The international news is usually negative.

Wars, conflicts, hunger, natural disasters.

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What I wanted to do is the opposite.

Positive stories at a personal level.

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In the end, Plushkies weren't just toys.

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In a tech-obsessed world, I saw an opportunity to use creativity and play for education and global understanding.

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Why?

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Because a child who grows up seeing the world as a collection of friends is a child who grows up to build bridges, not walls.