Founders, stop treating sleep like a nice-to-have

By
Feb 25, 2026
/
min read
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I used to wear “I only need 5 hours of sleep” like a badge of honor.
Now I see it for what it was.

Sleep is where a lot of that burnout -and bad decisions- could have been prevented.

We’ll happily spend thousands on coaches, masterminds, and tools…but hesitate to give ourselves 60 extra minutes of sleep.

Here’s how I think about it now (admittedly not as successfully as I'd like):

𝐓𝐫𝐞𝐚𝐭 𝐬𝐥𝐞𝐞𝐩 𝐥𝐢𝐤𝐞 𝐚 𝐛𝐨𝐚𝐫𝐝 𝐦𝐞𝐞𝐭𝐢𝐧𝐠.
𝐍𝐨𝐧-𝐧𝐞𝐠𝐨𝐭𝐢𝐚𝐛𝐥𝐞.

This week, try this - no screens 60 min before bed or no “one last email” after a set time.

Run it for 7 days.

Let your results, not your ego, decide.

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