Don’t fall into the “Yet” trap

What if my startup hasn't succeeded... yet?

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Should I wait or face the reality?

There is always “what if”, “not yet”.

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But does it make sense to be persistent? It’s a difficult question to answer and an eternal dilemma among entrepreneurs. 

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Believing in the power of “yet” is both our strength and our potential downfall. 

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Here's what I've learned:

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First.

Just because you haven't found a market doesn't mean it doesn't exist. But it also doesn't guarantee that it does.

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Second.

Be brutally honest with yourself. Don’t sugarcoat the problems because you’ll end up with a bitter taste afterwards.

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Third.

I used to believe in running endless experiments, but going from wrong to wrong doesn't necessarily lead to right.

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Don’t put all of your faith in the future, instead focus on the work which you are doing now.

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Sometimes I felt like if I can go long enough with experiments, luck will find me eventually. Instead I should have committed to a system and tweaked here and there until I get results.

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Have you faced this dilemma? 

How did you decide between persisting and pivoting? 

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Share your experiences below!