But what about us?

By
Sep 11, 2025
/
min read
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But what about us?

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That’s the question Chef Grant Achatz asked in Chef’s Table when told there was no need to change his restaurant’s menu, because the guests hadn’t tried it before.

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Why is this relevant for us as founders?

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Just because the customer hasn’t seen it doesn’t mean the creator hasn’t outgrown it.

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We get so focused on:

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▶️ meeting customer needs

▶️ growing a team 

▶️ driving growth

▶️ provide value

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… that we forget to check in with ourselves. 

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𝐅𝐨𝐮𝐧𝐝𝐞𝐫𝐬 𝐚𝐫𝐞 𝐩𝐞𝐨𝐩𝐥𝐞, 𝐭𝐨𝐨.

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It’s just as important for you to meet your personal needs, your curiosity, your creativity, your joy, as it is to meet your customers’.. 

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If you're building something that tastes vanilla to you,.then, what’s the point?

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𝐃𝐨𝐧’𝐭 𝐟𝐨𝐫𝐠𝐞𝐭 𝐲𝐨𝐮 -and your team- 𝐦𝐚𝐭𝐭𝐞𝐫 𝐢𝐧 𝐭𝐡𝐞 𝐩𝐫𝐨𝐜𝐞𝐬𝐬 𝐭𝐨𝐨.

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