90% of startups don’t succeed in the long run

90% of startups don’t succeed in the long run. 

10% go out of business in the first year.

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So, why don’t we talk about it more often?

Address the elephant in the room.

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We mostly hear about the ones who made it.

Less frequently about those who are struggling.

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I know why:

We don’t want to experience someone else’s misery.

We have enough troubles in our own lives.

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Processing a stranger’s sadness requires more emotional energy.

So, who would want that?

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BUT.

I think we are missing a big opportunity.

There is so much to learn from “failures”.

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You hear stories about achieving the American dream.

What about the ones who failed in the pursuit of it?

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- Who have worked endless hours

- Who have spent sleepless nights

- Who have put themselves on the line

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Yet, still lost money.

Still failed to create a profitable business.

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“Failure” is much more common than “success”.

My company was part of the more common case. 

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I want to help people see beyond “success”.

Understand and extract value from “failure”.