The most important thing in a startup - The Team

Nothing is more important to a startup than people.

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I’ve seen this as an investor in companies.

More importantly, I’ve seen it in my own company.

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At the very early stage, you don’t have:

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Capital

Processes

Technology

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All you have is a bunch of people and their dreams. 

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And this is the best part:

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People are your most powerful resource. Even with a great idea, you’ll not get anywhere without the right people.

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However, the biggest challenge is finding them. 

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When I was building @Plushkies, my hiring budget was zero dollars. I was lucky enough to be surrounded by people who believed in what we did.

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Support came, even when I wasn’t looking for it. People offered their skills pro bono or accepted to be paid below market value.

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This is how I met Bruce Lee (literally his name).

He was the best designer we could have found. 

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Each of his ideas helped us improve our product. 

His creativity tested our vision as co-founders.

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My bottom line is:

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A genius idea isn't enough without the right people.

Let them help you execute your plan.

Let them guide you.