Your product might be good, but sometimes that’s not enough.
You can have the best tech in the world.
If people don’t know it exists, it won’t matter.
The real winners are the companies who know how to make their message clear—and get it in front of the right people.
We often focus on crafting the perfect product.
We want to make it pixel-perfect.
But someone needs to be responsible for sharing your brand’s story. The more, the merrier.
A great product is only half the battle.
Start with
→ A clear positioning.
→ A strong message.
→ Showing your most significant values, what you care about
→ Find the most effective way to be present in front of your audience
Have as many employees as possible excited and talking about your product.
Ideally get to a point in which your customers do the talking for you.
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