Plushkies - mistakes before the launch - Part 2

Focus on these 4 things to avoid overexcitement over your startup idea. (it’s what I didn’t do)

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A few days ago, I shared with you how I went from excitement to a reality check about my first company - Plushkies. 

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Today, I’m sharing 4 lessons from that experience.

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1. Efficiency over speed.

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We were all about "move fast and break things". 

We embraced speed without a clear plan.

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Start lean. 

Have efficient operations first.

So you can scale more effectively later.

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2. Know your customer.

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We were very focused on the product itself. 

We forgot the golden rule. Customer is the king.

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Talk to your customers.

Understand what they want. 

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3. Validate your assumptions.

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We built Plushkies based on our thoughts.

On what we thought customers wanted. 

Not what they actually needed. 

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Iterate and adapt your product to their needs.

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4. Find a business model that can scale

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That’s what you need to scale.

Not the size of your operations.

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Reflecting on our journey with Plushkies, I've realized the importance of learning from our experiences. And I am committed to sharing these bits and pieces with you on my blog and on LinkedIn.