Plushkies - mistakes before the launch - Part 1

What did I do wrong in launching my first company? 

How I went from excitement to a reality check.

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With Plushkies we made educational plush toys.

It’s the first company I tried to build.

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Here's a look back at some initial missteps:

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I immersed myself in too many unnecessary ideas.

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👉 State-shaped toys. 

👉 Location-specific designs.

👉 A social media account for each Plushky 

👉 A social media app for Plushky owners. 

👉 Perhaps even a theme park!

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These features sounded cool. 

But did they directly support our core product?

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No, they didn't.

My enthusiasm took over reality. 

We needed an actionable launch plan.

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While having strong ambition seems great.

Starting too broad can be overwhelming.

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Instead, for Plushkies, we would have needed:

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→ a focused product launch

→ a realistic and measurable approach

→ a loyal customer base before the launch

→ sustainable funding to support our launch

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This would have given us a stronger foundation.