Building something is not about the end result, it’s about you

By
Ricardo Jimenez
Sep 5, 2024
/
min read
Category

Unpopular opinion:

Building a business is more about YOU than the business itself.

We expect founders to build companies and then we forget about them. 

This is why I wanted my story to be about the human side of entrepreneurship, not about the companies I tried to build.

My book isn’t about inspiration.

It’s about the emotional challenges I faced.

It’s about the learnings that helped me most.

Here are four insights I've noted down while looking back at my journey while writing my book.

📌 Your worth isn't tied to your company's success.

📌 First-time founder? Feeling overwhelmed is normal. 

📌 Second time founder? I'm sure it still applies.

📌 We create unrealistic expectations that bite us back in the form of emotions

My book isn't a guide to building the perfect "Formula 1 car." Instead, it's about taking care of the pilot.

Entrepreneurship isn't just about the destination.

It’s about who you become along the way.

If you want to dive deeper into these learnings I invite you to check out my book on Amazon:

Crash Course - A Founder's Journey to Saving Your Startup and Sanity. 👇
https://www.amazon.com/Crash-Course-Founders-Journey-Startup/dp/1637632967

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