Are you solving a problem or just selling a solution?

"Find a problem, solve it, then scale."

This is what we’re often told.

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But could different cases use an alternative approach?

What if you start with the solution? 

With Plushkies, I did exactly that.

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Here's what I observed:

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Once you have a solution, everything starts to look like a potential problem to solve. 

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I once heard that if you carry a hammer in your hand everything looks like a nail.

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You see opportunities everywhere. 

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→ Figure out which ones are truly worth pursuing.

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Did Larry Page and Sergey Brin solve a problem? 

Or they created a solution that found its users? 

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Some ideas don’t follow the "problem-solution" model.

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Ever started with a solution first?